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Friday, October 14 • 11:30am - 12:15pm
How to Reduce Bias in UX

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What do chatbots, conversational interfaces, voice UI, and digital experiences have in common? Bias. Voice UI works 13% better for male voices than female. Automatic soap dispensers don’t recognize dark skin.  These types of racism and bias exist in all sorts of digital products. The reason is clear: an algorithm, AI, or product is only as strong as the strategy, taxonomy, and user testing that creates it.

In order to develop user experiences that are delightful, they must first be unbiased. In this session, attendees will learn to reduce bias through the people they hire to develop products, and the ways in which teas test and create the initial content. We’ll review concrete tactics for developing unbiased products and user experiences.

avatar for Marli Mesibov

Marli Mesibov

Lead Content Strategist, Verily Life Sciences
Marli Mesibov leads the Product Content team at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a decade. Marli is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s... Read More →

Friday October 14, 2022 11:30am - 12:15pm EDT
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