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Friday, October 14 • 11:30am - 12:15pm
Personalization: Cutting Through Gimmicks for Business Impact

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‘Figuring out personalization’ is often an aspiration or mandate from the c-suite. But does personalization represent a real opportunity to enhance the effectiveness of your organization’s digital products? Just because you can swap out the header on your website to match the region of the user accessing your website, should you? Or, because you have a good idea of your user’s preferred movie genres based on their viewing history, should you streamline their browsing options to those titles that match your best guess at their tastes? Maybe…or maybe not?

Personalization strategies and tactics that miss the mark often leave users more confused and frustrated than delighted. Worse so, they can leave a negative or intrusive of perception of your brand. We’ll provide a framework to determine if personalization has a role in your organization’s digital experiences or products, how to map personalization tactics to your organizational or business goals, how to consider and prioritize your audience segments, and how to measure the impact.

avatar for Daniel Hurley

Daniel Hurley

Director of Strategy, Boston Digital

Friday October 14, 2022 11:30am - 12:15pm EDT