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Friday, October 14 • 11:30am - 12:15pm
Keep on Trucking! How to Perform Fast and Effective Concept Testing

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After an ideation workshop it can be hard to know what to do next. This session will take you through a concept testing methodology that is fast and focuses on the right things to help your team prioritize and iterate.

avatar for Mike Ryan

Mike Ryan

User Research Director, Liberty Mutual Insurance
Mike is a User Research Director at Liberty Mutual Insurance. He performs qualitative research to discover insights that inform direct sales UX and strategy. Mike has been working in user experience since 1995 for companies including Thomson Reuters, Trend Micro, HP, Staples, Welch’s... Read More →

Friday October 14, 2022 11:30am - 12:15pm EDT