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Friday, October 14 • 2:30pm - 3:15pm
Think People First, Solution Next

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Got patience for researching patients? Understanding and prioritizing needs can be challenging, especially when it comes to patients. Solutions are often overly complex and  having thrown everything in the kitchen sink without prioritizing patient needs.

Creating inclusive solutions to new technologies requires overcoming all kinds of hurdles, from disease-assumptive stereotypes to understanding how technology can fit into their daily lives and support their relationships with HCPs. This has never been more relevant than when looking towards new modes of interaction such as cuffs, inhalers and wearable technologies.

Ethnographies are a powerful way to break down a patient’s needs in context– especially when approaching a new technology solution. Understanding the foundations of discovery research is key to a strong patient narrative so you understand who your patient is and how to build solutions for them.

This talk will give attendees a framework to approach tricky persona types, and guidelines for multi-faceted persona profiles, journeys and discovery work to think people first.

avatar for Katherine Binns

Katherine Binns

Director, Incite
Katherine has over 20 years' experience conducting with research with consumers and healthcare professionals to inform the development and communication strategies of biopharmaceutical products and medical devices.

Friday October 14, 2022 2:30pm - 3:15pm EDT