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Friday, October 14 • 1:30pm - 2:15pm
Rethinking User Personas for Inclusion

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Designers need a new framework for creating user personas -- one which emphasizes behaviors over demographics to be more inclusive and guard against biases.

In this session, attendees will learn the common pitfalls of typical personas and why they fall short. Then, attendees will be introduced to a better framework for creating personas and how designers can use this in their everyday work.

avatar for Cindy Brummer

Cindy Brummer

CEO, Standard Beagle
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas.Founded in 2012, Standard Beagle has improved the UX for a variety of companies in industries that range from healthcare to ecommerce, B2B SaaS to performing... Read More →

Friday October 14, 2022 1:30pm - 2:15pm EDT
Republic A/B