Ira F. Cummings is a user experience leader with over twenty years of experience. His current practice is focused on creating better experiences in healthcare, especially genomics and genetic testing. He has worked both in-house and in an agency setting, partnering with stakeholders at Fortune 100 companies and small start-ups to create meaningful experiences. He is a life-long New Englander, where he lives with his family, and a lover of all things bicycle-related.